What it takes to grow on Substack at the end of 2025?

I put together a list of resources for The Week of Growth on Substack — from YouTube videos to deep-dive articles. What made me especially happy was seeing that some of the highest-rated insights come from people many of us already follow.

The audio podcast is now ready.

I asked NotebookLM to synthesize everything: the patterns all sources agree on, the contradictions that matter, and the ideas that can help each of us design our own approach to growth.

The authors:

Claudia Faith

,

Frey

,

Sinem Günel

,

Landon Poburan

,

Melanie Goodman

,

Amy Suto

,

Nicolas Cole

,

Veronica Llorca-Smith

,

Matt Klein

,

Yana G.Y.

, and

Gregor Ojstersek

.

The sources also include interviews or mentions of:

Chris Best

,

Hamish McKenzie

, both co-founders of Substack.

Jairaj Sethi

CTO at Substack.

Rachel Karten

,

Laurel Pantin

,

Brandon Kyle Goodman

, and closer friends like

Andrew Stetsenko

and

Joel Salinas

.

I hope you enjoyed this episode!

Love,

Jose